Insurance Product Manager

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Date Posted: 8/6/2021

Location: Toronto-Yonge @ York Mills, Ontario, CA

Reference No.: 2020-0249

Position Type Regular Full-Time


We’re looking for a Insurance Product Manager to help us improve sales of our retail insurance line by proactively monitoring our products, providing updates, education and product support to stakeholders and distribution partners in support of our broader Retail Insurance Marketing goals and initiatives.


Our Product Manager will also be building awareness and ensuring Empire Life’s existing Retail Insurance product portfolio including, life and health product lines, remain competitive in the market. You’ll partner with our team to create, manage and implement marketing plans and tactics to achieve these goals and objectives.


Does this sound like an exciting challenge to you? Something you’d really be able to sink your teeth into? If so, keep reading for additional details!


The Challenge:

  • Optimize sales growth and profitability by supporting, educating and providing competitive intelligence on Retail Insurance Marketing products
  • Partner to create, manage and implement marketing and communications solutions that raise awareness, build the brand and increase Empire Life’s product visibility while ensuring these strategies target the intended audiences
  • Proactively identify product trends, promotion opportunities and ensure an appropriate response to new product opportunities, enhancements and challenges with existing product lines
  • Conduct regular product
  • Champion and manage the development and launch of enhancement to existing products
  • Build business cases and oversee cost-benefit analyses to support product and illustration software enhancement initiatives
  • Develop and maintain strong working relationships and act as the subject matter expert on existing products; respond to inquiries in a timely manner for key internal stakeholders, sales and distribution partners
  • Provide ongoing education on existing products and product features to key stakeholders, sales and distribution partners
  • Conduct regular product reviews and make recommendations for product line improvements
  • Understand, interpret and make recommendations on the impact of regulatory changes on the product line
  • Identify improvements to processes including illustrations; provide input and implement improvement plans
  • Support sales objectives through identification, development and delivery of compelling product presentations and effective sales tools for target audiences
  • Provide ongoing tracking and monitoring of reports for existing products to Retail Insurance management


What you bring:

  • Completion of an undergraduate university degree, with courses in business administration, marketing analysis, research and strategy, business to business marketing, finance and qualitative & quantitative methods
  • Highly analytical, ability to conduct research, analyze data and make recommendations
  • Well-developed ability to translate analysis and data into sales ideas
  • Well-developed communication, negotiation, influencing and presentation skills
  • Ability to work as an effective team member and build and maintain effective, trusting relationships
  • Proven ability to lead and supervise others
  • Strong ability to prioritize and balance multiple tasks or projects
  • Well-developed creativity and innovation skills


It would be a bonus if you also had:

  • CFP, CLU, RHU, FLMI designations
  • Master’s of Business Administration (MBA)
In business for more than 90 years, with our head office in Kingston, Ontario, Empire Life continues to grow with offices across the country. Our success is based on a commitment to being approachable and responsive to the needs of our clients and distribution partners, on consistently solid investment performance and on faith in our employees as future leaders.

For regular full-time positions, Empire Life offers a competitive salary and comprehensive benefits package including a bonus plan and opportunities for career development.

If you are looking for an exciting opportunity and to build a career in an innovative and dynamic organization, submit your resume by clicking on Apply Now.
We thank all applicants for their interest. However, only candidates selected for an interview will be contacted. Empire Life is an equal opportunity employer.